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From: Carl Bennink
Dear Travel Professional:
What Would The "Next Level" of Success Be For You?
As I
talk with travel agents, I find that there are different answers to
that question.
- For some who have just
started out as independent or home-based agents, it means getting
more clients, generating more sales, and "getting out of the start-up
phase".
- For some who have been in
business awhile, it may mean growing their business,
improving profitability, and/or having more time to pursue personal
interests.
- Others say they would
like to get a better return on all the time and effort they
put in. They feel that they're not getting as much
income or enjoyment out of their business as they could.
- Most want to generate more
service fee revenue and reduce their reliance on
commissions only.
Regardless of what "the next level of
success" means to you, there
is one thing that will always be key and that is
your
ability to attract and keep enough of the right kind
of clients to sell to AND to do it without spending a
fortune in the process.
That's what Marketing is
all about and, reportedly, that is one
of the biggest challenges travel agents face today.
One thing we know for
sure. If you want ...
- More of the right
kind of clients
- Increased revenue and
profitability
- More time to pursue your
personal interests
- More options for yourself
as commissions decline or are eliminated
- An advantage over your
competitors in the marketplace
...
improvements in Marketing are
a must.
No
exceptions!
But, that's not
all. Today, a Marketing Plan for going to the
next level of success must take into account some important realities:
- Traditional sources of
revenue have been eliminated or are threatened. Agents need to decrease
their reliance on commissions only and start generating more service
fees as trusted advisors.
- Competition is increasing
from every direction -- including suppliers themselves.
- The internet has changed
the way people plan and buy travel forever and,
- The potential for
"disruptive events" creates a constant state of uncertainty about the
future.
That's why I wrote and recorded The Travel Agent's Relational Marketing RoadMap program -- a Marketing Planning system
for Growing Your Business in today's Changing World.
I've
packaged everything up for you in a complete
self-study kit that includes a 200+ page manual, over 9 hours
of recorded audio, worksheets, charts, models, and special reports.
I
take you step-by-step through the process of developing your plan to go
to the next level of success.
With
this program, you bring the marketing help you need right into your own
home or business. You can study and apply
the material at your own pace in your own place.
Your plan will be adapted to your specific situation because you will
be working on it in real time as you continue operating your business.
| "I Couldn't
Put the Package Down"
"As soon as my package
arrived, I could not put it down. As I read through I had only to shake
my head as I realized that everything I had been doing previously was
just throwing money away and without the Program, it would stay that
way. I didn't know how to Market or even know why Marketing was so
important and so much different than Advertising."
"I now have a
Marketing Plan and real Goals. My outlook today is very bright. I feel
great about my business and where it is leading. My bookings for next
year have increased dramatically without advertising."
Sandi McConnell ACC
Travel Only
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This is a One-Of-A-Kind Marketing Planning
Package for Travel Agents
More than
just a collection of tips, ideas, and a few handouts. You won't find all this material in the free or
cheap courses, brief seminars, and other books on how to create a
marketing plan or market you travel agency.
More than
just a marketing plan outline. You can find all kinds of
marketing plan outlines on the internet or in books. But creating a
marketing plan that will boost your business isn't
about having a good outline -- it's about making the right
decisions. That's what I help you do in this program.
An up-to-date
marketing approach that will help you meet the challenges of today.
One of the reasons a lot of marketing
effort is wasted is because it is out-of -step with the times. The
travel business has changed, consumer buying
patterns have changed, and marketing itself is
changing. Most other courses or seminars for travel agents
don't take this all into account.
This is not a subscription or system for sending
out promotional material or selling a particular product or destination.
Those have their place. But they are just pieces of
a marketing program that may or may not be the best strategy for you.
To know how they fit in, you need the overall game plan that you will
put together using the RoadMap program.
Personal
note: I've
devoted the last 20+ years to consulting, teaching, and putting into
practice the most effective and up-to-date marketing principles and
strategies in order to help businesses just like yours succeed.
In The Travel Agent's Relational Marketing RoadMap
program, I've packaged up this knowledge and experience into a
practical self-study marketing kit that you can use to take your
business to the next level and beyond.
Having this
program is like having your own marketing consultant lead you step-by-step through the process of
developing a RoadMap for growing your business. At every step I
show you What to do, How to do it,
and Why it's important so that you
can be in control of your own business and future success.
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Here's a Sampling of What You
Will Learn When You Invest In Your Own
Copy of The Travel Agent's Relational Marketing
RoadMap Program
The
8 critical decisions that determine your brand identity. How you are perceived in the marketplace is one
of the most important things that determines the success of your
business. You can either decide how you want to be perceived or you can
let others decide for you.
The power of focus and how to home in on the most
attractive opportunities for you. You can't be all things to
all people and agents who try to be often fail.
A powerful marketing system that will transform your
business. Relational marketing is the key to getting clients,
cultivating loyalty, and generating repeat bookings -- especially if
you want to generate revenue as a travel consultant and not just as a
seller of travel.
An 8 - step process for creating a marketing message that
connects to prospects and clients and gets them calling you for help.
A comprehensive Marketing Strategy "Toolbox" and
(most importantly) guidelines for choosing the strategies and marketing
materials that you need to meet your objectives in the most profitable
way.
How to quit wasting your money on advertising and start
communicating for effect. If this is one of those strategies
you tried that didn't work, this section alone could be worth the cost
of the entire program.
Two of the lowest-cost, least-used, and most-effective
marketing strategies in the travel agency business. Once you
learn how to do these, you will be amazed at why everyone isn't using
them.
How to grow your business with the kind of prospects and
clients you want to work with. Don't be distracted by people
who just suck the time, energy, and joy out of your day.
How to use my proprietary 6-stage "TravelAgentSuccess
Marketing and Customer Relationship Model" to focus all your
marketing efforts and connect to prospects and clients with more
impact.
The 4 elements of any successful
marketing program. These are the first things any high-priced
consultant will look at to figure out what's wrong. Now you can use
this simple chart to diagnose and fine-tune your own marketing
strategies.
The 3 top priorities in your marketing program.
Most travel agents get these exactly backwards. The result is they kill
their profitability and often just burn out altogether.
How to take inventory of your most valuable assets
and use the results to improve your focus, direction, and productivity.
The missing element in most travel agent's marketing
communication (ads, websites, brochures, promotions, etc.).
Fix this problem and take another leap ahead of your competitors.
The two levels of value that travel agents need to
communicate to the marketplace in order to attract prospects,
convert them into clients, and cultivate loyalty. 95% of travel agents
FAIL to include this in their marketing materials.
A 9-step process for making sure you touch the right hot
buttons when you communicate with prospects and clients. You
can't be all things to all people and you can't communicate with
everyone the same way either.
How to discover and then tell prospects and clients why
they should do business with you instead of your competitors
-- whoever they are.
6 major mistakes to avoid in creating your own marketing
materials. Avoid these when you use materials provided by
others as well.
A 4-step "paint-by-the numbers" process for putting
together a real marketing plan. No need to make it more
complicated than it is.
A 6-step process for putting together a powerful
prospecting campaign that will keep your "pipeline" full.
Remember, clients are prospects first and the more prospects you have,
the more clients you can convert.
Networking for effect. I always hated
"networking" until someone taught me how to do it the right way.
When your clients are most vulnerable to being taken
away by competitors and what you can do about it.
The 3 secrets to effectively communicating with existing
clients. If you don't do this, you are way off track.
A 5-Step action planning process to make sure
your strategies actually get executed. Marketing plans and strategies
are worthless unless you DO something with them.
Press releases and public relations strategies. Why
pay to "get your name out there" when there are opportunities to
generate thousands of dollars worth of FREE publicity.
How to get a flood of referrals to keep your
relational marketing system operating on a "full tank". Word-of- mouth
advertising is not the same as having a referral system and why it's
important to know the difference!
How to use the internet to market your business locally.
Search engines and online promotions are important strategies even
though you are a local business.
And much MORE!
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"Thank You For All the Help You
Have Given Me"
"As
you know, we were facing the same challenges as so many other agencies
on how to build our business and maintain profitability in this ever
changing world of travel."
"Your counselling has been wonderful and has
helped me see light at the end of the tunnel that is not a train coming
head on."
Larry Tatelman, President
Carlson Wagonlit/Sterling Travel
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The "Travel Agent's Relational Marketing RoadMap" Program Comes With:
A huge 220 page Manual This is a high-quality 3-ring binder so you can
easily keep notes and completed worksheets together as you make
strategic decisions and lay out your plans.
8 audio CD's with over 9 hours of content
so that you can listen in your car or while you are working on the
material in the book.
In addition, you get over 15 Charts and Worksheets, including examples, that will
help you think clearly and keep track of your work as you develop your
game plan.
But, that's not
all ...
The last section of the Manual is a section called "Strategy Tips From the Experts". These are four important areas of marketing where
most travel agents either need to make improvements or start doing
something soon.
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Advertising
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A lot of
travel agents waste a lot of money on their advertising. There are
several reasons for this and you can avoid them all.
This section will help you stop wasting your money on ineffective
advertising and to get on track with the kind of advertising that
generates more prospects and clients. |
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6 Things You Can Do
to Stop Wasting Money and Start Communicating for Effect
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Publicity
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Publicity
is one of the most underused marketing strategies in the travel agency
business. It's not uncommon to see agents spending huge amounts of
money on ineffective advertising and ignoring the opportunities for
free publicity that can help establish market presence and attract more
prospects and clients.
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How to Attract
Positive Newspaper, Radio, and TV Coverage that Establishes You as an
Expert in Your Field and Gets the Media to Start Calling YOU Instead of
You Calling THEM
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How to Make it Rain Referrals
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A
systematic referral program is one of the most important strategies for
getting new prospects. It costs less than most other strategies, gives
clients, associates, and others in your network an opportunity to help
you in your business (i.e., it is a relationship builder), and
generally results in more qualified prospects. |
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One of the most
underused strategies in the travel agency business
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Using the Internet to Market
a Local Travel Agency Business
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Most
travel agents focus their marketing efforts within a local or regional
area. That actually gives them an advantage over the large online
agencies because it is easier to establish community presence and
develop relationships with prospects and clients as a local business. |
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Today, the internet
offers some new and exciting ways to support your marketing efforts as
a local business
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Now Do You See Why I Said, You Won't Get All This
Anywhere Else?
The marketing
knowledge, expertise, and guidance contained in this package could cost
you $1,000's if you
if you were to hire a marketing consultant to help you.
And,
It Would Be Worth It!
That's because, when you improve your marketing, your investment in
getting more clients, making more sales, increasing your
revenue, and improving your profitability continues to pay off month
after month, year after year.
However, This
Program Does Not Cost Thousands
I Have Priced The
Travel Agent's Relational Marketing RoadMap Program at an
Affordable $297 and
Here's Why:
1. I wanted to make this
decision a "no-brainer" for you. If you've read this far, you
must feel that you need some help to improve your marketing. And, if
you do, then the value of this package far exceeds the price. We both
know that.
2. You won't need much of an increase in number of
clients or revenue to justify this purchase.
What's
your average commission and/or service fee per
client? Is it $200? $300? $400 or more?
Don't you think that, out of a whole program designed to improve your
marketing, you would probably get enough improvement to get at
least one new client? Two new clients? Four or more?
Like I
said, I want this to be a "no-brainer".
3.
Another way I like to think of this program is as a "seminar in a box".
So, I compared the price to actually going to a seminar and learning
the same material. First of all, you
probably couldn't find a seminar that covered all this
material. Secondly, if you did, it would take at least 2 days
and cost at least what this package costs (probably more). Third,
you would have the expense of getting there and staying over. Fourth,
at a seminar, you either get it while you're there or you don't get it.
With this package, you can work at your own pace to absorb and complete
as much as you want at any one time.
Don't
get me wrong, I'm a big fan of seminars. I do them myself. However,
this much material is better digested and applied to your business at
your own pace.
4.
I wanted to make this affordable to individual agents --
whether independent, home-based, or storefront-based. If you are
responsible for marketing, then you face the same challenges as any
agency owner except on a different scale. If you are your own "Chief
Marketing Officer", you need this program.
5. There's nothing else like this. I haven't
been able to find any other program that contains this kind of value
and which is designed specifically to help travel agents learn and
apply relational marketing principles to growing their business in
today's changing world.
Bottom
Line: Your investment
of $297 in this program is miniscule compared to the value you will
receive.
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"Carl's Marketing RoadMap program has
been the most important factor in the fledgling successes of
McCall Travel & Cruise"
"He has helped me to
develop a marketing strategy that focuses on how I offer something
unique and distinctive in travel services. He has been able to provide
an objective perspective that has helped me continue what works and
learn from mistakes."
"My business is
beginning to show signs of success. The number of clients and
prospective clients is growing. The challenge of discovering places to
travel, offering choices, and booking trips has become easier and
faster over time. It is exciting to see that what I have envisioned is
becoming a reality."
Gary McCall, President
McCall Travel & Cruise
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In the spirit of
making this an easy decision for you, I've also included a
...
Free BONUS 1: "12-Step Quick Start Guide"
 It will
take you some time to work through all the material in "The
Travel Agent's Relational Marketing RoadMap" program.
There is
a lot of content here -- solid challenging material and not a bunch of
fluff.
So, you may want to know what you can do right away
to improve your marketing. Kind of like wanting to know how to start
using a software program before you learn everything about it.
That's where the "Quick Start Guide" comes in.
If you
want to get on the right track and make some improvements today, this
will show you how in 12 specific steps. These steps are consistent with
everything that you will learn in the Manual so you won't be wasting
your time. You may even want to refer to certain sections of the Manual
for further explanation as you go through the "12-Step Quick Start
Guide".
The "Quick Start Guide" is instantly
delivered in pdf format so you can download and use it right away before your
package arrives in the mail.
Free
BONUS 2: In
addition, you will get a 45-
page Special Report entitled
...
"How to Develop
Your Travel Agency Website:
A Core System for Relational Marketing"
 This
is a guide to getting your travel agency website up and running in the
most cost-effective manner.
I show
you the mistakes that most travel agent websites make and how you can
avoid them. Full of tips that will help you develop a website to
connect with prospects and clients more
effectively. Discover ...
Why almost every travel agent needs a website
4-Steps to getting your website up and running
The 4 most important questions you need to answer in
designing your website
8 ways to avoid mistakes and make sure that
your website content and graphics actually "work for you"
10 more tips and guidelines for developing a
website to support your relational marketing program and set yourself
apart from the competition
How to study other websites to get ideas for
avoiding pitfalls and improving your own
The
Special Report on How to Develop Your Website is also delivered in pdf
format so you can download and use it right away after placing your
order.
Free
BONUS 3: "Resources
for Business and Marketing Success"
No single
program can cover everything there is to know so I have prepared a
"Member's Only" website directory of resources that you can use to:
- Obtain additional
information on marketing in topics of interest to you.
- Do more in-depth study on
marketing strategies that you think are especially important in your
situation. For example, if you want to do further study on referral
systems, writing copy for your marketing pieces, etc., you have a place
to start.
- Get free tips and
information that will help you improve your marketing and sales. As a
marketing professional, I have made it a point to discover the best
websites and sources of regular information. I pass these along to you
to help in your own marketing.
- Obtain products and
services to support your business operation and marketing programs.
Free
BONUS 4: "Jim Rohn
Motivational CD"
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All of us who are trying to get to the next level
need to refill our motivational tank from time-to-time.
Jim Rohn is one of the giants in the personal development industry. He
is a master motivator who will inspire, educate, and spur you on to
create your future success. Subjects on this bonus CD
include: |
- Turning Nothing
Into Something
- Time Management
- What Money Can Do
- Being Fruitful
- Unprecedented
Opportunity
- Deserve Versus Need
- Words
- Success is
Everything
- Sowing and Reaping
- The Four If's
... and more
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 Money-Back Guarantee
Part
of making this an easy decision is to make sure you can't lose.
So, I'm giving you my:
100%
Risk-Free Money-Back Guarantee !!!
Now, I hope you don't buy this program in the first place, if you have
doubts or are not serious about taking your business to the next level
of success. Nothing is more frustrating to a consultant than to show
someone how to get more customers and make more money only to find out
they don't really care. If you are just a travel hobbyist or sell
travel for something to do when you have the time, this
program is probably not for you. However, ...
If
you are serious about growing your travel agency business, becoming
more profitable, etc. you will
need to improve your marketing to do it. This
package will help you do it!
If you
decide that this package will not help you improve your marketing,
return the product within 60 Days, and I will refund your
money.
This is Unconditional. If you don't want this package, I
don't want your money. Period!
I also have a selfish reason for offering this guarantee.
My mission in life is to help people grow their business and improve
their lives. Everything I do, and write, and sell is designed to do
that. I couldn't sleep at night knowing I had someone's money who
wasn't receiving the benefits of my work.
Get The Help You Need to Turbocharge Your Marketing and Go To The Next Level of
Success. Order NOW! for $297 (plus
shipping and handling).
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Summary of What
You Get:
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220-Page Manual in a high-quality 3-ring binder
so you can easily keep notes and completed worksheets together as you
make strategic decisions and lay out your plans.
8 Audio CD's
with over 9 hours of content so that you can listen in your car or
while you are working on the material in the book.
Bonus
#1 "12-Step Quick Start Guide"
Bonus #2 "How to Develop Your
Travel Agency Website"
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Over 15 Charts and Worksheets,
including examples, that will help you focus your thinking and keep
track of your work as you develop your game plan.
Strategy Tips From the
Experts on four important strategy areas for travel marketers.
Bonus
#3 Jim Rohn Motivational CD
Money-Back
Guarantee
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