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Build a Web Site That Works

What Type of Website Should a Home-Based Travel Agent Have?

travel website shopping
You should create a website that provides relevant information (content) about your specialty or niche.

Even if  you have a so-called "consumer web site" or "B2C web site", you still need to create a CONTENT-RICH web site about your specialty or niche. (But only IF you want to succeed)

Why? Because when people start to plan a vacation or trip, they first go online to look for INFORMATION.

Once they've found the information they were looking for, they move to the next step: they go online (or offline) to BUY the travel product or service.

So, by creating a website that provides the information your target market is looking for, you will be moving through the 'sales process' at the same pace as your prospects.

This does not mean that your website won't sell travel products and services. It simply means that BEFORE you can sell anything to anyone you need to satisfy their need for relevant information.

In the process of delivering high-quality information, you will be positioning yourself as an expert in the 'destination' or 'type of travel' that your prospects are interested in. Therefore, when the time to purchase that tour, cruise or vacation package arrives ....

..... who do think your prospect will want buy it from?

Some 'jack-of-all-trades' travel agent at the mall..... or YOU, the expert who evidently understands what she wants?

The choice is obvious.

The concept I have described above can be sumarized as follows:


  1. You will create e a 'travel website' that provides great CONTENT
  1. That CONTENT will attract 'traffic'.
It will attract your target market - the people that are interested in the 'destination' or 'type of travel' that you specialize in.
  1. The great information you provide will PREsell your visitors and will establish you as a trustworthy expert
  1. Finally, many of these PREsold prospects will proceed to book their trip using YOUR web site's booking engines or to contact you to complete their reservations (depending on how you have chosen to set up your services)
CTPM

Or ...

... you could take a few million dollars from your savings, spend them in national advertising campaigns ...TV ads, radio ads, magazine ads, newspaper ads ... and (try to) compete directly with Expedia, Travelocity and other big online travel retailers.



A great way to understand the process of  Content > Traffic >> Presell >> Monetize (sell) is to watch the short video below:
.




 (or click to watch the full 20 minute video - opens in a new window)


Additional information to help you succeed online: 

At last, the truth about "consumer travel web sites"
Why 99% of the websites given to agents by Host Agencies don't (and will NEVER) work, and what to do about it.

Use Site-Build-It! to build your travel web site.
Site-Build-It! (aka SBI) is the only tool you'll ever need to create your own online success story.Find out why travel agents need SBI to start truly benefiting from the internet once and for all.