At last, the truth about "consumer travel web sites"
Wouldn't
it be amazing if your "consumer travel web site", - the
one your host agency gave you (or sold you) - actually produced some
sales?
If you are already affiliated with a host agency,
you KNOW what I'm talking about:
They gave you a 'cookie-cutter web site' .......(that looks
exactly like the one they gave to the other 600 agents in your company
) and - 9 months later - you're wondering where the online
sales are.
What
happened to all those people that were going to
book vacations and cruises on your site, 24/7 ...even while
you were asleep?
HERE'S
WHY YOUR SITE IS NOT SELLING:
The fact of the matter is that, while 99% of the web sites
given to home-based travel agents by their host agencies ARE
indeed great "selling machines"...these sites are - by
design - completely USELESS as "lead-generation and
marketing tools".
And guess what?
Obviously, if your web site is NOT designed to automatically
attract traffic ( potential customers )
you simply won't have online sales, because you won't have people to
sell to.
It's that simple!
==== SIDEBAR==============
Many host agencies out there tell their agents that all
they need to do is to "send their friends and
relatives to their travel sites .."
I say: BULLS@#T!
STOP! and listen to this:
When you do 'online marketing' the right way, you
do NOT need to beg your friends and relatives to
visit your site. On the contrary, your web site should generate, by
itself, its own traffic.
When you do 'online marketing' the right way,
your web site 'gets FOUND' by the
people who are already looking to buy what you have to sell.
.... but when you
went online, looking for info about the topic of running a home-based
travel agency ........ you FOUND our web site.
In fact, it magically appeared at the # 2
and # 3 spots
out of more than 3 million results!!!
That's because we do "C > T >
P > M" (see below).
=====================================
So, why
don't Host Agencies give their agents web sites
that are great lead-generation and marketing tools?
Because generating online traffic is an ONGOING process. A process
which, unfortunately, is NOT easily "duplicatable".
However, the solution
is actually
in YOUR hands, and it starts with YOUR understanding of:
>>> the TRUE role
of your "consumer travel site",
>>> and where it fits in the big picture.
Here's
what you need to do:
Create your OWN lead
generation and marketing web site, following the
C
> T > P > M process.
The "M"
in the C>T>P>M
process stands for "MONETIZATION"
or ...'making 'Money'
When you get to the "M " point,
your new web site should:
encourage those leads who prefer 'personalized
services' to contact you (through your website)
OR,
send people who prefer to book online to your
"consumer travel booking site" This is where
that web site given to you by your host
agency comes into play .
Can you see why most travel agents are NOT getting online sales?
Because they have the "M"
.... but NOT the "C >
T > P" which is essential for automatically
generating new leads.
