You May Know Everything There's to Know About Every Cruiseline, Resort or Destination ... But - If You Don't Know How to Easily Attract a Constant Flow of Pre-Qualified Prospects - Your Travel Business Won't Make It!
When you first thought about becoming a travel consultant, you probably
thought "technical" knowledge about the industry was all you really
needed to be successful.....
...... maybe you thought that expertise (about destinations, resorts,
cruise lines, how to make 'bookings') and "professionalism" would be
the keys to your success........
......that customers would seek you out when they heard how "good" you
were.
Perhaps (if you are already a travel agent) you set up an office of
your own. You had phone lines and equipment installed. You learned to
make coffee, your way. Then, you sat down and perused the phone book to
start making cold calls, or got the Yellow Pages rep in to see you.
You may have had ideas in mind about "personal promotion," or other
image-building techniques.
Most certainly, you had all kinds of information about how to be "the
best" travel agent around. And that, with a few ads, some phone calls
and publicity, the world would pay attention and, indeed, beat a path
to your door.
But something happened that you didn't expect.
Even though you have a great travel business, and are one of the best
in your field people haven't beaten a path to your door!
In fact, the hardest
thing about being in the travel agency business (or ANY business) IS
getting people to buy from you!
So what gives? Well, the fact is - and it's a very important fact -
that every Travel Agency owner, every travel consultant must grasp:
you're not in the
business you think you're in.
You're not in the "travel consulting business", vacation business,
cruise business, or destination wedding business as much as you're in
the business of MARKETING PRODUCTS AND SERVICES!
It's true. No matter what type of travel agency you have (or plan to
have), no matter what you sell, you're not really in that Business!
You're in the business of marketing of your travel agency !!!!!
So, what does this mean?
Well, it means you must tweak your thinking. You must realize that you are a Marketer first
and a "travel agent" second.
Not realizing the above is reason
# 2 why most travel agents don't make a lot of money or go
out of business. ( Reason
# 1 is "they
do not specialize")
Acceptance of your role as a marketer is very important. In
fact, the best Travel Professionals out there would agree that it is the only way to
change the size of your bank account and gain success otherwise
unattainable.
Of course, no matter how terrific your Marketing is, it can't and won't
make up for substandard services.
That means you must not only work to be the Best Marketer; you must
also work to be the best Travel Consultant as well. Luckily, the
second, and hardest, part of that equation comes naturally to you.
That's why, if you ever participate in our company's Advanced
Travel Consultant Mentoring Program, you will
see that - while most travel agencies, host agencies and
schools spend MOST of their time training agents on 'product
knowledge' (the latest resort, latest cruise ship, etc.) we put the
emphasis on "marketing
training".
In fact, OUR marketing coaches spend HUNDRES of dollars every month to
get the best marketing training, ideas that we can then share with our
consultants.
The
Travel Agent's Relational Marketing Roadmap
From getting leads and prospects to nurturing customers and turning
them into customers for life, the "Marketing RoadMap" is your step-by-step guide
to getting the most out of each stage of the "relationship cycle".
The ELEPHANT in the Room Don't let the 'elephant' squash you or your travel business.
Protect yourself with this incredible FREE elephant-squashing GIFT (The gift is
from one my mentors .... the mentor who has taught me the most practical and
most effective money-making ideas I've ever learned in my entire life.
Who's
this guy? (more
info)
