Become a travel agent, and learn how to avoid these income-reducing problems.

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Become a travel agent, and avoid the major income-reducing problems faced by new and experienced travel agents today:

If you want to

become a travel agent

and IF you pay close attention to the following list

you will automatically gain a huge advantage

over MOST travel agents out there.

Sometimes, the best way to get started is by talking about WHAT NOT TO DO.

Here's a list of the HUGE challenges faced by the majority of travel agents today, and the reasons why travel agents have these problems.

The sad truth (and YOUR advantage) is that MOST TRAVEL AGENTS don't even know what the reasons for these problems are.

Problem #1: Too much work, not enough money:

This is - in most cases - the direct result of working with OLD INFORMATION.

In other words, many travel agents are conducting their business (and every day tasks) using OLD concepts and ideas that "used to work" 10 or 15 years ago but don't anymore.

The travel agents who are succeeding are those who have stopped living in the past and are asking themselves good quality questions such as:

How can I use the internet to MY advantage? (Instead of 'fighting it')

How can I better position my business in the mind of my target market?

How can I re-organize my travel agency's marketing in order to reach 'niche markets'?

Etc. .... you get the point, right?

Problem #2: Too much money and efforts WASTED in marketing, not enough customers:

This is caused by using OLD MARKETING STRATEGIES that are NOT compatible with the NEW realities of the 21st century travel industry.

Smart Tip:

As soon as you decide to

become a travel agent,

decide also to invest in a very practical program called

The Travel Agent's Relational Marketing RoadMap

At our company, we have "officially" adopted

Dr. Bennink's program as our 'marketing bible',

and it has helped our consultants to adapt their

marketing 'thinking' to the 21st century.

Successful travel agents have learned:

how to effectively use "direct marketing",

they have learned to focus on niche markets,

they have learned about new technologies such as "search marketing" (Google Adwords, etc.),

and they understand that "generating a lead" or "getting a prospect to call" is just a small step of their marketing plan. In other words, they understand that "relational marketing" is the approach that always works because is maintains a connection with customers throughout the different stages of the business-customer relationship.

Problem #3: Lack of efficiency and effectiveness ...

... as a result of using OLD TOOLS. In many cases, travel agents are NOT even aware of new tools that help them simplify their daily tasks, marketing campaigns, sales presentations, web marketing, etc.

Problem #4: Again, way too much work, not enough money:

Another HUGE reason for this is LACK OF FOCUS...ON THE RIGHT THINGS (which can be linked to NOT knowing what "the right things to focus on" are.)

Smart Tip:

Lack of focus is the #1 reason why

many travel agents spend too

much time doing tasks (and selling

products) they don't really enjoy.

Right after YOU decide to

become a travel agent, and before

you "open for business", you must invest

as much time as necessary thinking about what

areas of this industry interest YOU the most.

Problem #5: Frustration as a result of relationships that are NOT win-win:

This particularly affects home-based travel agents that have been "trapped' into contracts and investments with "the wrong kind" of host agency.

Problem #6: More frustration...

... caused by lack of "personal attention and guidance" from your agency's manager or ( in the case of a home based travel agent ) by the host agency. When you become a travel agent, particularly during the first couple of years, you NEED 'dedicated and unique' support to design and build YOUR 'dream travel business'.

Unfortunately, most travel agencies and host agencies do NOT offer 'individualized support'.

So, how do you AVOID those problems?

How do you

become a travel agent

(office-based or home-based)

and succeed in creating a profitable

"Travel Consulting Practice"?

You will find the answers on the pages of Become-a-travel-agent.net. For now, however, I just wanted you to become 'aware' of these problems. As they say: knowing what the problem is, is half the solution.

Now, before you continue browsing through this web site, go back to the top of this page, and read the list out loud, spending at least one minute to THINK about each point.

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